PROBLEM SOLVER

A year or two after I graduated college, I was working at a small marketing and design firm as a graphic designer and I happened upon an internet quiz about what career I should have. I got Detective. At the time I thought that was absurd. I mean, I was a designer.

But the quiz result was accurate. Throughout my career getting to the root of a problem is what has always motivated me. As a graphic designer, that looked like finding the best way to visually communicate a message or creating a logo that a small business owner was excited about. At Whole Foods Market, I implemented procedures for opening new stores and set standards for hiring and training store artists. And now as a design researcher & strategist I enjoy mining research for insights and sharing them clearly and effectively with stakeholders. 

And a couple of years ago I began a regular watercolor practice as a way to balance all my digital work. There’s something liberating about accepting things as they are when there’s no Command+Z.

ISTP • 5w6

hi@jenfigueroa.com • Click here for my résumé. And here for my LinkedIn profile.