CASTLE HILL FITNESS LOGO
One of the longest-standing local gyms in Austin (and one I'd been a member of for 5 years), Castle Hill Fitness had outgrown its original brand. I wanted the new logo and design to showcase the gym's history and wide variety of services.
Logo Creation Process
I drew my inspiration from the namesake of Castle Hill itself. Click here to read the logo explanation guide I created for Castle Hill Fitness members.
I then added colors representing all the aspects of the gym: fitness, Pilates, community, nutrition, spa/wellness and yoga. These colors are carried throughout the gym in both decor and printed signage and materials.