JEN FIGUEROA
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CASTLE HILL FITNESS REBRAND

CASTLE HILL FITNESS LOGO

CASTLE HILL FITNESS LOGO

One of the longest-standing local gyms in Austin (and one I'd been a member of for 5 years), Castle Hill Fitness had outgrown its original brand. I wanted the new logo and design to showcase the gym's history and wide variety of services.

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Logo Creation Process

Logo Creation Process

I drew my inspiration from the namesake of Castle Hill itself. Click here to read the logo explanation guide I created for Castle Hill Fitness members.

Business Cards

Business Cards

I then added colors representing all the aspects of the gym: fitness, Pilates, community, nutrition, spa/wellness and yoga. These colors are carried throughout the gym in both decor and printed signage and materials. 

Poster-style Class Schedule

Poster-style Class Schedule

Z-fold Class Schedule

Z-fold Class Schedule

VIP Pass

VIP Pass

Promotional Coupons

Promotional Coupons

Promotional Hair Tie

Promotional Hair Tie

Water Bottles

Water Bottles