While I was at Castle Hill Fitness their neighbor moved out allowing for both an expansion and a takeover of the entire corner. With the building's prime location, I chose to wrap the backlit channel letter sign around the corner of the building so the gym can be seen from all directions.
The previous paint job on the building was pretty wild and we painted the entire exterior a sexy dark grey to align it with the new branding.
Many high-energy fitness classes take place in this room which is equipped with black lights and a disco ball. I designed a vibrant pattern to be painted across the back wall and incorporated glow-in-the-dark stripes that are only visible when the day lights go out and the black lights come on.
We created an interior color palette based on the new logo and used bright lines of color for movement. We added gallery-style vinyl wayfinding throughout the gym as well.