Role-based Personas
Objective: To create a comprehensive set of personas to be used across all 14 products in our portfolio.
Role: Sr. UX Researcher
Duration: 6 months from concept to product; ongoing as they were living and I added to them and updated them frequently
Methods & Tools: interviews, contextual inquiry, workshop design and facilitation, design synthesis, designs in Figma
Participants: ~50, as we both conducted new user research interviews and utilized all prior interviews
Impact: great question
Deliverables: A set of 30 personas shared across teams, printed and posted in the office, and posted to Confluence